2025 CAMPAIGN
COLLABORATIVE KNOWLEDGE
COMMUNICATION
The World EBHC Day 2025 campaign highlighted the importance of how knowledge is created, shared and understood, and the role of clear, inclusive and participatory communication in ensuring evidence is accessible, trusted and meaningful for all.
Recognising that evidence-informed healthcare draws on multiple forms of knowledge – including research, clinical expertise, policy judgement, contextual understanding and lived experience – the campaign promoted a more inclusive and holistic approach to evidence use.
The 2025 campaign encouraged the global evidence community to contribute through creative and collaborative approaches, sharing stories, insights and experiences through blogs, visual media, video, podcasts and events to translate complex evidence into formats that are engaging, accessible and actionable.