BECOME AN 
EVIDENCE AMBASSADOR

The campaign for World EBHC Day 2025 Collaborative Knowledge Communication recognises that in many countries, public confidence in health authorities and institutions has declined. Algorithms increasingly dictate what information people see, often favouring virality over validity, fortunately the global evidence community is beginning to understand that collaborative knowledge communication is not optional—it is strategic, ethical, and necessary. 

The science of communication Is evolving, with insights from storytelling, digital media, open science and knowledge translation transforming how knowledge can - and must - be shared to inform decision-making. To this end the 2025 World EBHC Day Campaign invites researchers, clinicians, communicators, communities, media, influencers and decision-makers to reflect, share, and act on the role of collaborative knowledge communication in evidence-based healthcare.

By focusing on collaborative knowledge communication you and/or your organisation are welcome to share your innovations, experiences, challenges, lessons learned and promising failures by submitting a blog, submitting a short video or podcast, or by hosting an event. Artwork and design around the campaign theme is also invited by submitting a graphic of your work. By participating in any of these activities you and your organisation will also be eligible to become an Evidence Ambassador.